From: AHA Internal Communications
Sent: Thursday, August 23, 2007 3:43 PM
Subject: FYI: AHA Weekly Pulse
08-23-2007
The Weekly Pulse is an electronic update for American Heart Association/American Stroke Association volunteers and staff.
In this issue...
1. AHA/ASA science
news
· Adults, not students, more likely to suffer cardiac arrest at schools
· More people exposed to CPR skills when students receive instruction
2. Cause Initiatives highlights
· Childhood Obesity
· Go Red For Women
· Start!
3. AHA/ASA news
· Get With The GuidelinesSM
reaches 1 million patient milestone
4. Other highlights
· Improving the ‘Chain of Survival’ in Puerto Rico
· Oregon strengthens school physical education requirements
5. Media highlights
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1. AHA/ASA science news
Adults, not students, more likely to suffer cardiac arrest at schools
The majority of people who suffer cardiac arrest in schools are adults, not young athletes whose sudden deaths from heart rhythm abnormalities attract the most media attention, according to research published in Circulation: Journal of
the American Heart Association.
“Our retrospective study based on 16 years of emergency medical service (EMS) calls in the Seattle area found that faculty and staff were 25 times more likely than students to suffer non-trauma cardiac arrest,” said co-author Lindsay White, M.P.H., a research coordinator for King County
Emergency Medical Services (EMS) in Seattle, Wash.
Only 2.6 percent of cardiac arrests occurring in public locations were at schools, but those at schools were more likely than those in other public locations to be witnessed (79 percent versus 62 percent) and more likely to receive bystander cardiopulmonary resuscitation
(CPR) (74 percent vs. 51 percent). School cardiac arrest victims were also more likely to survive to hospital discharge (39 percent vs. 27 percent), White added.
More people exposed to CPR skills when students receive instruction
Distributing self-teaching cardiopulmonary resuscitation (CPR) material to seventh graders brings the lifesaving training to people who are more likely to need the skill – their parents, researchers reported in Circulation: Journal of the American Heart Association.
Administering effective CPR immediately after cardiac arrest – the sudden, abrupt loss of heart function – can double a victim’s chance of survival, according to the American Heart Association.
In this study, Danish researchers mass distributed video-based, self-instructional CPR material to seventh graders to increase CPR knowledge.
“Adults age 40 to 50 are more likely to encounter a colleague, spouse or friend in cardiac arrest, but they are less likely than others to attend conventional CPR classes. Training target group members at home can help overcome that barrier,” said Dan Isbye, M.D., lead study author and a research fellow in the Department of Anesthesia,
Center of Head and Orthopedics, at Copenhagen University Hospital, in Rigshospitalet, Denmark.
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2. Cause Initiatives highlights
Childhood Obesity
New episode of Go Healthy Challenge to air Sunday, August 26
A new episode of “Let’s Just Play: Go Healthy Challenge“ airs Sunday, Aug. 26 at 8:30 p.m. ET/PT on Nickelodeon. The episode features guest appearances from Dallas Cowboys quarterback Tony Romo, Baltimore Ravens wide receiver Derrick Mason, and Ravens offensive lineman Chris Pino.
Watch as challengers Kenderick and April get closer to their goals. April's goal has been to
become more active through a team sport at school. She tries out for her school's volleyball team, and after a tough sweat, she succeeds in becoming the newest member of the Doylestown Athletic Association volleyball team. Kenderick appears on Good Morning Arkansas to discuss how to incorporate healthy alternatives in various dishes. He also participates in the Arkansas Canoe Jamboree Race and learns the importance of teamwork.
Go Red For Women
Mattel creates collector edition Go Red For Women Barbie® doll
Mattel has introduced the Go Red For Women Barbie® doll, created by designer Robert
Best. With the sale of the doll, the American Heart Association will receive $100,000 from Mattel in support of Go Red For Women and the fight against heart disease in women. The doll is currently available online from BarbieCollector.com and will soon be more widely distributed in retail stores where dolls are sold. For more information or to purchase the doll, visit
BarbieCollector.com.
Start!
Start! Fit-Friendly Companies
A total of 350 companies submitted applications for the Start! Fit-Friendly program by the July 30 deadline. This compares to the 150 applications submitted for the January deadline. The list of recognized companies will be announced the last week in September with an ad in the Wall Street
Journal.
Congratulations to everyone whose hard work helped to make this happen!
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3. AHA/ASA news
Get With The GuidelinesSM reaches 1 million patient milestone
The Get With The Guidelines quality improvement program reached a major milestone this month: more than 1 million patient records have now been entered into the program’s database.
More than 1,400 hospitals across the country now participate in at least one of the program’s three modules – coronary artery disease (CAD), heart failure (HF) and stroke.
There are many examples of how patient care has improved since the program started. Data at the end of 2006 show that more than 94 percent of GWTG–CAD patients are now being counseled on smoking cessation, compared with only 58.7 percent when the program began. For stroke patients that number has increased from 38.8 percent to 83.8
percent and for heart failure patients it has improved from 74.3 percent to 91.4 percent.
More than 94 percent of heart attack patients are now receiving aspirin upon admission, compared to 76.4 percent at baseline. Stroke patients arriving at the hospital less than two hours after symptom onset are now receiving tPA more than 63 percent of the time, much improved from the 23.5 percent at baseline. There is also significant
improvement in the percentage of patients getting treatment to improve their cholesterol, as well as those getting beta blockers and other medications known to improve their health outcomes.
“Despite these improvements, we know there is room for us to do even more,” Fonarow said. “Evidence shows us these interventions work, they can save lives. Ideally every patient should get every treatment that is right for them every time. We need to continue to work with hospitals to ensure that appropriate treatments are being given
100 percent of the time.”
“Get With The Guidelines helps hospitals provide the best possible treatment to heart disease and stroke patients. We compile extensive research, convert it into treatment guidelines, and help hospitals adhere to those guidelines,” said Gregg Fonarow, M.D., chair of the American Heart Association’s Get With The Guidelines steering
committee.
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4. Other highlights
Improving the ‘Chain of Survival’ in Puerto Rico
Recently Puerto Rico approved a law requiring any government agency hosting public events or serving more than 200 people to have an automated external defibrillator on site. The new law also mandates training requirements for agency staff in the operation and maintenance of automated external defibrillators. Congratulations to Vice
President of Advocacy Nikole Souder Schale (pronounced saw-der shale) for this important victory. This new law will save lives.
Oregon strengthens school physical education requirements
Oregon Gov. Ted Kulongoski recently signed a bill that requires schools to meet new physical education requirements by 2017 and dedicates funds to smooth the 10-year transition. This important legislation sets the standard that physical education should be offered for 150 minutes per week in elementary schools and 225 minutes per week in
middle schools. It also creates a grant program to provide funding assistance to help schools meet the new requirements by hiring new PE teachers and training current teachers on the current physical education content standards.
Congratulations to Oregon Government Affair Director John Valley for this very important victory.
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5. Media highlights
For August 11-17, please visit http://www.heartsmarts.org/presenter.jhtml?identifier=3049898
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Staff can find links to other news stories on heart-health issues on the American Heart Association Library's intranet site at:
http://www.heartsmarts.org/presenter.jhtml?identifier=4294
Volunteers and supporters can find American Heart Association news releases on the American Heart Association’s public Internet site at:
http://www.americanheart.org/presenter.jhtml?identifier=1200031